Privacy policy

3. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data (name, title)
• Contact data (billing address, delivery address, email address, telephone number)
• Account data (username, password)
• Transaction data (order details, payment confirmation)
• Technical data (IP address, browser type, device information, usage data)
• Communication data (emails, customer service enquiries)

We do not knowingly collect personal data relating to children under the age of 18 without parental or guardian consent.

4. How We Use Your Personal Data

We use personal data for the following purposes:

• To create and manage customer accounts
• To process and deliver orders
• To manage payments, refunds, and invoices
• To communicate with you regarding orders or enquiries
• To comply with legal and regulatory obligations
• To improve the Website, products, and services
• To prevent fraud and maintain website security

5. Lawful Bases for Processing

We process personal data only where permitted by law. Our lawful bases include:

• Performance of a contract – to fulfil orders and provide services
• Legal obligation – to comply with accounting, tax, and consumer law
• Legitimate interests – fraud prevention, website security, service improvement
• Consent – for marketing communications and non-essential cookies

Where processing is based on consent, you may withdraw consent at any time.

6. Marketing Communications

You will only receive marketing communications where you have given your consent or where otherwise permitted by law. You may opt out of marketing at any time by following the unsubscribe instructions in our emails.

7. Cookies and Analytics

7.1 Cookies

The Website uses cookies and similar technologies to ensure proper functionality and improve user experience.

Cookies may include:

• Strictly necessary cookies – required for website operation
• Analytical cookies – to analyse website usage and performance
• Preference cookies – to remember user settings

Non-essential cookies are used only with your consent via our cookie consent tool.

7.2 Analytics

We may use analytics services (such as Google Analytics or similar providers) to collect aggregated, anonymised information about website usage. These analytics tools process data in accordance with applicable data protection law.

You may withdraw or change cookie consent at any time using the cookie settings available on the Website.

8. Sharing Personal Data

We may share personal data with trusted third parties where necessary, including:

• Payment service providers
• Delivery and logistics partners
• IT and hosting providers
• Professional advisers and authorities where required by law

All third parties are required to process personal data securely and in accordance with UK GDPR.

9. International Data Transfers

Personal data may be transferred to and processed in the United Kingdom and other countries.

Where personal data is transferred outside the UK, appropriate safeguards are implemented, including adequacy decisions or standard contractual clauses.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements.

Retention periods are defined internally and reviewed regularly. Account closure does not automatically require deletion of personal data where retention is legally required.

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request rectification of inaccurate data
• Request erasure of personal data in certain circumstances
• Request restriction of processing
• Object to processing based on legitimate interests or direct marketing
• Request data portability
• Withdraw consent at any time

Requests may be submitted using the contact details provided on the Website.

12. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, and where appropriate, notified to you.

14. Contact